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Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of Transformation for Liquid Agency, a branding agency headquartered in San Jose, California.〔(Design Management Institute ), 2014. Accessed January 23, 2014.〕 ==Career== Neumeier attended Art Center College of Design from 1967 to 1969. For 15 years he worked in advertising and brand design, as a communication designer and writer in Southern California. In 1984 he moved to Silicon Valley to work with clients such as Adobe, Apple, Hewlett-Packard, Microsoft, and Symantec. By 1998 his firm Neumeier Design Team created retail packaging for software products, including Filemaker, Norton Antivirus, Apple system software, and HP LaserJet.〔(''Graphis'' 338 ), Barnett, C. "Interview with Marty Neumeier: Life after ''Critique''." ''Graphis'' 338 (2002): 94-103. Accessed January 18, 2014.〕 During this time he served as a contributing editor for the magazine ''Communication Arts''. In 1996 he founded the "seminal but now-defunct design magazine ''Critique''", a quarterly publication about design thinking.〔(AIGA Design Archives ), ''Critique'' Magazine, Fall 1996. Accessed January 18, 2014.〕〔(''Strategy + Business'' review of ''Critique'' Magazine ), Hurst, David K. "A Robot Ate My Job: Review of ''Metaskills: Five Talents for the Robotic Age'' by Marty Neumeier." ''Strategy + Business'' 72, Autumn 2013. Accessed September 18, 2013.〕 Designers contributing to ''Critique'' included Robert Bringhurst, Ivan Chermayeff, Milton Glaser, Steven Heller, Stefan Sagmeister, Paula Scher, (David Stuart ), and Massimo Vignelli. In 2002, Neumeier started Neutron, a San Francisco consulting firm that specialized in internal branding. There he wrote three books on branding: ''The Brand Gap'', ''Zag'', and ''The Designful Company.''〔(''The Brand Gap'' review ), ''Morningstar Multimedia'', January 2013. Accessed January 18, 2014.〕〔(''The Brand Gap'' review ), Scanlon, Jessie. "The Onliness of Strong Brands." ''Bloomberg Businessweek'', November 2006. Accessed January 18, 2014.〕〔(''The Designful Company'' discussion ), "''Brand Gap'' and ''Zag'' Author Marty Neumeier's New Book ''The Designful Company'' on Virtual Tour." ''Sandblog'', April 2009. Accessed January 18, 2014.〕 ''Zag'' was included in ''The 100 Best Business Books of All Time'' by Jack Covert and Todd Sattersten.〔("Books in the 100 Best" ), Covert, Jack and Sattersten, Todd. Blog: ''The 100 Best Business Books of All Time''. Accessed January 18, 2014.〕 He also served on the Board of Directors of AIGA, known until 2005 as the American Institute of Graphic Arts, developing the organization's first mission statement. He was president of AIGA Center for Brand Experience, where he edited and published ''The Dictionary of Brand''.〔(AIGA.org ), Accessed January 18, 2014.〕〔(''The Dictionary of Brand'' ), Accessed January 18, 2014.〕 In 2009, Neutron merged with Liquid Agency, which named Neumeier the firm's Director of Transformation.〔("Liquid Agency Merges with Neutron LLC" ), ''Bloomberg Business Wire''. November 10, 2009. Accessed January 18, 2014.〕 At Liquid he wrote two books on business creativity, ''Metaskills'' and ''The 46 Rules of Genius'', as well as an updated version of ''The Dictionary of Brand'' for Google.〔(''Metaskills'' interview ), "Marty Neumeier on Identifying Your Metaskills." Podcast: ''Author Talk with Nancy Aldrich-Ruenzel.'' February 8, 2013. Accessed January 18, 2014.〕 He currently maintains two blog series, ''Steal This Idea'' and ''The Rules of Genius''. He has presented talks and workshops at events such as the UX conference in London〔(Speakers at UX London 2013 ), Accessed January 23, 2014.〕 and the Design Management Institute's Remix conference.〔(Speakers at Remix 2008 ), Accessed January 23, 2014.〕 His slide presentation on ''The Brand Gap'' has been viewed over three million times.〔(''The Brand Gap'' slideshow ), Accessed January 18, 2014.〕 ==Books== ''The Brand Gap: How to Bridge the Distance between Business Strategy and Design'', 2003, New Riders Press: A book about brand-building in the post industrial age. ''The Dictionary of Brand'', 2004, AIGA: A pocket-sized glossary of brand terms, co-developed with Willoughby Design. Out of print. ''Zag: The #1 Strategy of High-Performance Brands'', 2006, New Riders Press: A book offering a framework for brand differentiation. ''The Designful Company: How to Build a Culture of Nonstop Innovation'', 2008, New Riders Press: A book about branding and creative collaboration for corporate leaders. ''Metaskills: Five Talents for the Robotic Age'', 2012, New Riders Press: A book about skills for succeeding in the age of intelligent machines. ''The 46 Rules of Genius: An Innovator's Guide to Creativity'', 2014, New Riders Press: A book of concise insights about how people innovate and create. ''The Brand Flip: Why Customers Now Run Companies—and How You Can Profit from It'', 2015, New Riders Press: Sequel to ''The Brand Gap'' about how to build brands in an era of customer dominance. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Marty Neumeier」の詳細全文を読む スポンサード リンク
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